The legendary French Toile de Jouy fabric is the star print of this season!
Toile stands for fabric and Jouy stands for Jouy-en-Josas, a village just south of Versailles, where the fabric was first manufactured.
Usually printed with typically domestic scenes hailing from 17th-century France, its the ultimate elegant, summery and romantic summer fabric! Featured in the 2019 resort collections of Oscar de la Renta, Dior and Max Mara and rocked by Meghan Markle and Selena Gomez, this trend has only just begun…
Leading the pack with the first collection of the year is Weekend Max Mara who collaborated with American artist Richard Saja on their “Trophy Day” Summer 2018 capsule collection. The richly embroidered pieces are inspired by the historic Ascot races.
Richard Saja is known for delicately embellishing historic prints. His art has been exhibited in New York, Paris, London, Berlin and the National Museum of Embroidery in South Korea.
Below I’m wearing a cream and red Toile de Jouy dress by Weekend Max Mara. I’m utterly in love with this gorgeous frock I snapped up whilst vacaying in Palermo with my Mum and hubby. To make this look more modern, I paired it with Superga sneakers and a brown, wide crocodile printed belt for a casual-cool yet elegant style.
The perfect accessory to go with my dress of the same collection is my Sicilian straw basket Sicily Bag, handmade and embroidered, each piece is unique. I’m wearing the “Gigi” model in size medio.
Toile de Jouy figures prominently in Dior’s 2019 resort collection: As a print, a jacquard, appliqué, embroiderred, in, satin, silk, lace, even on a trench coat.