Posted on November 27, 2011

Forget shares – Invest in a statement coat

Movie & Books/ Romantique

Coats are one of the wardrobe items that should be made of high quality material. It is a statement worth investing in, more so than the “it-bag” or the “statement high-heel”.

After all, you are wearing it daily over your outfit and a good piece will last a few seasons.

Tips on what to look out for when buying an investment coat:

  • Go for a clean-lined, classic cut that will still be “in” two years down the line
  • Pure wool and cashmere are best fabrics
  • Stick with classic colours such as navy, camel, black

The creme de la creme of the statement coat is the timeless, classic cut, camel coloured coat from Max Mara (101801). It’s been running up and down the runway every season since it’s creation in 1981. The coat is so iconic, that even an exhibition and a coffee table book has been devoted to the Max Mara coat range and the 101801 at £750  surely is an investment.

If you can’t afford the original Max Mara coat, Esprit offers a great copy this season: Camel cashmere wool made in Italy with a signature red collar:

My double breasted, marine coat is from Max & Co, the more affordable and trendy, youth division of Max Mara:

Jackie Kennedy in the 60ies in a Max Mara coat:

Max Mara celebrates 55 years in the Fashion industry – great coffee table book illustrating the beginnings of Max Mara and the iconic coats through the years



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