Danish and family owned high street giant Vero Moda managed to get Alexa Chung, Britain’s coolest girl inspired by French pop, to embody their brand. And their is plenty of Alexa-ness in the collection:
- cream coloured Peter Pan Collars
- Flat brogues in socks teamed with dainty dresses
- Alexa’s trademark hair style: tousled, out of bed hair
This cute cream cherry mini dress is also available in black
My favourite in the Vero Moda store was this petrol blue, stretchy pencil denim skirt and the blouse with printed mouth watering watermelons and sliced oranges!
Parisian chic a la Ines de la Fressange: The boyish shorts and parker style is softened with the delicate lace blouse and Peter Pan collar
Alexa doing clean chic with a white blouse