Her style is always perfectly to the point that it ‘s nearly frightening already. Not a single photo of her on the internet is shit or just middle class. She leads definitely the class of fashionistas. Let’s have look on some background informations.
Yasmin Sewell is an Australian fashion retail consultant and creative advisor for various fashion brands as well as a trend forecaster. She is currently based in London where she moved at the age of 20 from her hometown of Sydney Australia with her husband, actor Rufus Sewell. She has since remarried and got a baby in 2011.
The Australian beauty created a buzz as Buying Director for Browns and is acclaimed for her knack of breaking unknown brands and designers such as Pierre Hardy and Rick Owens onto the scene. Since her job requires her to forecast what the trends will be six months ahead of time, it’s no surprise that Yasmin turns heads in killer outfits consisting of the hottest up and coming designers, mixed in with more established brands such as Burberry, Chanel and Céline.
I and street-style snappers can’t get enough of her chic menswear-inspired pieces, signature curly bob and trademark sunglasses.
Yasmin’s style is definitely one to keep an eye out for, especially since she has a pulse on the brands and designers which are sure to become household names in the future.
Yasmin Sewell was named Young Australian of the year in 2012, for her contribution to fashion.
Fashion director of Moda Operandi and creative consultant Yasmin Sewell’s talks standout personal style with Harper’s BAZAAR.
Harper’s Bazaar: Describe the look you’ll be going for this fall.
Yasmin Sewell: Clean lines, statement coats, unexpected touches of color, and masculine shoes.
HB: Who are some of the perennial style icons that inspire you?
YS: Katharine Hepburn and Coco Chanel.
HB: Tell us about your shopping methodology.
YS: I have a vague spending limit in my head, but I genuinely wouldn’t say no to something that’s right on me. I can always justify an item that I can wear for work and in my day-to-evening life. I like to be served in a store, and if I am not, I will leave, even if I know exactly what I want. I rarely return anything because I’ve learned to make smart choices. If I didn’t know how to buy for myself, there would be a problem! I tend to be drawn to statement pieces rather than great basics. Probably because of my job and my great love of design, they’re what I go to.
HB: Where do you like to shop?
YS: Now I buy most things on Moda Operandi; I can perfectly plan my wardrobe a season ahead. If I go shopping at home in London, I love to wander through Liberty.
HB: Ideally, clicks or bricks?
YS: Clicks, for sure. I really can’t get better service or access anywhere than I can with Moda Operandi.
HB: What’s the best shopping advice you’ve heard?
YS: It’s an oldie but goody: Buy for your body shape and you’ll never go wrong.
HB: Are you a lone wolf, or do you go with friends?
YS: I tend to shop on my own because I like to make my choices quite fast. It’s a rare occasion when I get to shop for myself rather than other retailers and stores around the world.
HB: Do you have a favorite in-store (or near-store) restaurant?
YS: When I’m shopping in Paris and feeling healthy, I can’t go past the assiette verte at Colette. If I’m feeling naughty, it’s a cheeseburger at Ferdi. They are either ends of the scale of perfection.
HB: What’s the first expensive designer piece you ever bought?
YS: It was 1994. I was living in my hometown of Sydney, just starting to work in fashion. I bought a Jean Paul Gaultier printed mesh body-stocking dress. It was completely wild for its time and particularly for me, but I loved it. It sort of represented a new phase of the way I dressed over the next few years.
HB: Aside from the items on your list, what are the fall trends you love?
YS: Statement jumpers, pencil skirts, platform brogues, and color.
HB: Is there a particularly challenging one that you’re up to tackling, like double skirts?
YS: I prefer to stick to what I know is right for me. That way, there’s no money or reputation lost!
HB: Lastly, what’s your policy on shopping off other women?
YS:I think it is absolutely fine as long as you don’t copy a head-to-toe look. I’m not one of those people who get funny about a friend buying the same shoe or bag as me. Everyone wears something in a different way.
No one do it better!